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The relationship between empathy and design

The relationship between empathy and design

by Carole WedgeTen years ago, in a project interview, I was asked a question by Rob, CEO of a large healthcare organization: “How can design improve empathy in our organization?” The question has stayed with me, and continues to profoundly shape my work as a designer...

Bake in digital visualization

Bake in digital visualization

by Matthew GiffordVisual outputs have become less like stand-alone works of art and more like sketches of yore. Through the use of new architectural technologies, we’ve been able to reconfigure our design process to incorporate space visualization in real time, adding...

Cultivating a learning-based culture

Cultivating a learning-based culture

by Michelle MantegnaThe ability to quickly access information and identify who knows what—and who needs to know what—can mean the difference between life and death in medical situations. To this point, the healthcare industry relies on patient records and charts to...

Re-designing market assessments in a consumer economy

Re-designing market assessments in a consumer economy

by Matt Cybulsky & Lauren JanneyOur creative consulting studio, Lens Strategy, teamed up with IONIA Behavioral Insights to re-design market assessments for healthcare, reducing the executive’s risk by offering a picture of the market from the customer’s perspective....

Creating customized education

Creating customized education

by Jonathan BaronThe Gottesman Libraries at Teachers College, Columbia University, asked us to help them think about how to repurpose the fourth floor to create a space that could support research into new methods of teaching. The underlying idea was that an immersive...

The new edge for town-and-gown relationships

The new edge for town-and-gown relationships

by Joe HerzogThe traditional perimeter between an academic institution and its surrounding urban environment is no longer a defined line, but a blurred edge. As colleges shift from being introverted environments to becoming more integrated within their surrounding...

Finding your 90-second stories

Finding your 90-second stories

by Cathleen LangeI recently attended a discussion led by Steve Slifka of Steelcase, entitled “The Art of Storytelling.” With great presentation style that was neither showy or dull, Steve shared the importance of telling your audience a story. Rather than spewing...

Making the case for sustainable design

Making the case for sustainable design

by Carole WedgeI recently led a panel discussion on the intersection of sustainability, the building industry, and the nuances that exist between the two. It’s so important to recognize not all members of the AEC industry—or our clients—have the same understanding of...

Material witnesses: Natural selection

Material witnesses: Natural selection

by Carole WedgeOne of my first architectural impressions as a child was Buckminster Fuller’s dome in Montreal. Having always had a soft spot for it, I was drawn to a video of students conducting a laboratory experiment to see if silkworms could be used as biological...

Creating joy through biophilic design

Creating joy through biophilic design

by Sonja BochartClose your eyes and picture your happy place. Contemplate how your body and your state of mind might feel there: calm, relaxed, peaceful, energized? Is there a breeze, or a particular scent you may experience in this setting? Imagine all of your senses...

Exploring greener design pastures

Exploring greener design pastures

by Sarah BousquetThe wait is over. Greenbuild and ArchitectureBoston Expo (ABX) 2017 are here—lucky for us, quite literally in our Boston office’s backyard. Combining events for the first time, we’re thrilled to join thousands of green building cohorts from across...

Coral block to the tallest tower

Coral block to the tallest tower

by Sarah Bousquet“My designs have endeavored to clearly belong to their unique environments, from the windswept plains of New Mexico, to the urban streets of New York City.” Alexander (Sandy) Howe, Former Principal, AIAThe Howe Traveling Fellowship is a biennial...