Strategic Planning in Uncertain Times
by Sonja Bochart, IIDA, LEED AP, LEED AP BD&C, WELL AP, LFA and Annelise Pitts, AIA, LFA
In a world that feels increasingly unpredictable—from climate instability and social upheaval to economic and political uncertainty—strategic planning may feel like a futile exercise. How can you chart a course when the landscape is constantly changing?
Why Strategic Planning Still Matters—Especially Now
It is precisely because of uncertainty that strategic planning is essential. A strong plan doesn’t promise control over externalities, but it does guide teams through complex, shifting circumstances with clarity of purpose, alignment of energy, and adaptability in our changing world.
At Lens, we help mission-driven organizations move beyond traditional, rigid planning models and into a regenerative approach to strategy. This method honors complexity and leverages uncertainty, focusing on long-term potential.
What is a good strategic plan?
A good strategic plan does more than check boxes or list initiatives. It should help an organization reach its potential by guiding individuals and teams toward your desired future in a way that reinforces your essence, values, and purpose.
Through our work facilitating strategic planning processes, we’ve seen that successful plans in uncertain times are:
- Rooted in Essence
- Memorable
- Inspiring
- Actionable
- Forward-Looking
Sonja Bochart, IIDA, LEED AP, LEED AP BD&C, WELL AP, LFA
Director
Sonja leads Lens using regenerative, living-systems strategies to advance well-being, place, and community, driving meaningful impact and transformative change for people, projects, and organizations.
Annelise Pitts, AIA, LFA
Architect, Associate
Annelise is a passionate designer, researcher, and advocate for justice, equity, diversity, and inclusion in the built environment.