by Matt Cybulsky & Lauren JanneyOur creative consulting studio, Lens Strategy, teamed up with IONIA Behavioral Insights to re-design market assessments for healthcare, reducing the executive’s risk by offering a picture of the market from the customer’s perspective....
by Jonathan BaronThe Gottesman Libraries at Teachers College, Columbia University, asked us to help them think about how to repurpose the fourth floor to create a space that could support research into new methods of teaching. The underlying idea was that an immersive...
by Joe HerzogThe traditional perimeter between an academic institution and its surrounding urban environment is no longer a defined line, but a blurred edge. As colleges shift from being introverted environments to becoming more integrated within their surrounding...
by Cathleen LangeI recently attended a discussion led by Steve Slifka of Steelcase, entitled “The Art of Storytelling.” With great presentation style that was neither showy or dull, Steve shared the importance of telling your audience a story. Rather than spewing...
by Carole WedgeUpdated July 2025 by Matthew Gifford. In the years since Carole shared her insights, we have made significant progress towards creating sustainably minded buildings. However, as we approach the year 2030, there is still a long way to go. Today, our...
by Carole WedgeOne of my first architectural impressions as a child was Buckminster Fuller’s dome in Montreal. Having always had a soft spot for it, I was drawn to a video of students conducting a laboratory experiment to see if silkworms could be used as biological...
by Sonja BochartClose your eyes and picture your happy place. Contemplate how your body and your state of mind might feel there: calm, relaxed, peaceful, energized? Is there a breeze, or a particular scent you may experience in this setting? Imagine all of your senses...
by Sarah BousquetThe wait is over. Greenbuild and ArchitectureBoston Expo (ABX) 2017 are here—lucky for us, quite literally in our Boston office’s backyard. Combining events for the first time, we’re thrilled to join thousands of green building cohorts from across...
by Sarah Bousquet“My designs have endeavored to clearly belong to their unique environments, from the windswept plains of New Mexico, to the urban streets of New York City.” Alexander (Sandy) Howe, Former Principal, AIAThe Howe Traveling Fellowship is a biennial...
by Juliet Chun & Zhanina BoyadzhievaWith sense of humor and acute remarks, Carole Wedge shared her unique entry into the architecture world. Over the past decade, she has led Shepley Bulfinch’s transformation and growth with an emphasis on the creation of an open...
by Janette S. BlackburnTransforming an academic library starts with integrative planning, and includes an expanded user mix, new partners, and far-reaching stakeholders. Here are six strategies to create and foster a dynamic, inclusive planning process. Map the...
by Jennifer WellsThe Future of Cities trailer by Oscar Boyson.Claire Wood, business manager of the Global Performance Running Footwear division at New Balance, finds beauty in the running shoe. “It’s universal, and you can talk about its design with anyone,” she said....